How Much Would You Charge For A Minute Of Animation

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How Much Does It Price to Produce Animation – and Why?

Basics

Gosia Kucharska

20/01/2022

vii min read

Video makes up for over lxxx% of all online traffic today, and increased immensely last few years. Subsequently watching a video, 64% of users are more likely to purchase a production online. Not convinced yet?

Consider this example:

Few years ago, Crazy Egg created an animated explainer video that increased their monthly income by $21,000. Besides calculation a boost to their bottom line, the video proved to exist a timeless piece of content – Crazy Egg is notwithstanding using it! That's the kind of ROI we're talking virtually when it comes to animation.

Y'all're probably wondering how much that blazon of animation costs. If yous've done your enquiry, you probably noticed that blitheness studios often don't offer pricing on their websites. That's because blithe videos are tailor-made and need to be budgeted like other tailor-made products.

Budgeting an animated video involves many different factors - animation can be extremely complicated or… a piece of cake.. Budgeting your animated video project can become a challenge. Here'southward everything you should know well-nigh animation costs to assist you produce an amazing video for your company.

What Stands Behind Animation Production Costs?

Let's start with the nuts. The two nearly of import price indicators of animated videos are the length and way.

1. Length

Typically, animation studios start the chat about pricing with the question about video length. That helps the studio to budget the number of designers and animators needed for the project, besides every bit estimate the turnaround production fourth dimension and schedules.

One must remember that videos longer than 60 seconds are hardly useful for marketing purposes. Animated videos employ visual cues to build a strong connexion between your brand and the kind of story you're telling your video.

two. Fashion

It doesn't make sense to invest in a cookie-cutter video that generates no results. To help you create a unique video for your make, the blitheness studio should offering yous a selection of styles.

Whiteboard blithe videos have been a popular format for explainer videos - merely those are slow and no longer original. Present it'south amend to choose from 2D cutout blitheness, frame-by-frame blitheness, 3D renders, motion graphics, kinetic typeset, or terminate motion.

Blithe videos are tailor-made and need to exist budgeted like other tailor-fabricated products.

While some styles are cost effective (recollect whiteboard animation or motion graphics), others generate substantial costs, especially 2D or 3D videos that might look uncomplicated but in fact involve many hours dedicated to character design and developing a persuasive narrative. While approaching the animation studio always set 2-3 examples of videos you like. We call them reference videos, and cheers to them we can be on the aforementioned page.

Here's How to Budget Your Animation Projection

There are basically two ways in which you can approach the topic of budgeting:

ane. Get-go collaborating an animation studio, show them the style you're looking for and enquire them to budget the project for y'all.
2. Arroyo the studio with a budget and ask them to fit the product into the upkeep you fix yourself.

The offset option is reserved to projects that don't fit standard frameworks, or projects in which yous are open up for the blitheness studio to provide extensive conceptual piece of work.

How much does it cost and then?

As you have seen higher up, it depends on many factors. Let's have a closer look at a standardised example that covers:

- length: 60 seconds,
- mode: multi-coloured flat design in cutout technique,
- two characters,
- music, voiceover, and sound effects included,
- copyright to cover Internet, internal employ, and private conferences.

Bearing in mind these factors, such blitheness would cost approximately 10-14,000 USD.

All the same, a 2D blitheness studio would give yous a quote on a per-infinitesimal footing, and 60-second video could land anywhere between 10,000 and 100,000 USD. The cheapest one would be a elementary 2d animation with very few and elementary graphics. The most expensive one would encompass multiple characters, require avant-garde research, scriptwriting, pre-development and directing, dissimilar camera angles, extensive frame-by-frame blitheness, VFX, SFX, and TV copyright.

For 3D animation, the costs are much college and thus may be not present the best value for your marketing money. The cheapest would cost effectually 15,000 USD per minute for a simple video with no characters, and models bought online and adapted. The price tin can go as high as 200,000 USD for the most complex projects with multiple characters and advanced features.

Only call up this:

If this is the kickoff animated video you're producing for your brand, it'south similar a first impression. And first impressions count a lot in marketing. So if y'all find an offer that is cheaper than these price levels, beware. The quality will exist compromised. A low price could mean a studio you found does not put equally much intendance in its productions every bit information technology ought to.

Your first animation will either make or break your brand. You lot'll exist showing yourself to the world in a new manner so it makes sense to invest a footling more into your animation project and produce an amazing, peak-notch video that resonates with your audience. An animated branded video is an investment that helps to grow your business and showcase your make in a completely new fashion.

Nearly importantly, animations generate measurable ROI with:

- increased SEO results,
- improvements in customer satisfaction, appointment, and awareness,
- and a serious boost to your sales and conversions.

So if you've got a great idea for a video, don't hesitate and arrive touch on with an animation studio that volition help you realize your vision and give an instant boost to your brand.

How Much Does It Cost to Produce Blitheness – and Why?